If you’ve been moving in digital marketing circles for a while, you’ve probably heard it said that ‘content is king’.
And it’s not without reason, because content marketing is a mind-blowing, powerful strategy when done the right way.
Just how powerful?
Well, research has shown that it can cost up to 62% less than traditional marketing and generate about three times as many leads.
If you want to start driving more traffic to your website, then there is one single thing that you need to be doing.
This indisputable, critical aspect of your marketing is non-negotiable and has the biggest potential for increasing your viewers, authority, and engagement.
“That is to apply content marketing”
What Is Content Marketing?
Content marketing uses media such as blogs, newsletters, social posts, videos and infographics to attract customers.
How? …By providing value upfront.
Content marketing flips the script on traditional marketing. Instead of roaring at your audience through a megaphone, content marketing transforms your business into a powerful magnet that pulls customers to your doorstep by simply using valuable content”.
The reason this is so crucial is simple: the internet is built on content. Most of the time you spend online will likely be either reading or watching videos, both of which are examples of content consumption.
To find that content, you probably searched for a phrase or term in Google, and Google will then have matched your search term to content that it had indexed.
Why You Need to Implement Content Marketing
When you add high-quality content to your website on a regular basis, you achieve a number of things:
- You provide free value
- You demonstrate your knowledge and expertise in your niche and become an expert
- You increase brand awareness and trust exponentially
- You provide Google with a means of understanding what your site is about
- You create more pages for your site, each of which can then act as a potential entry point to your site and your brand
- You gain a commodity (a blog or website) that you can share on social media
- You increase the likelihood of people who enjoy your content sharing it with other people: thereby giving you free links and free exposure
- You gain valuable subscribers you can turn into buyer
How to Write An Engaging Blog Post
One of the key ingredients to your success, then, is to write high-quantity and high-quality articles. The more you write, the more opportunity you create to be discovered. The more questions you can answer, and the more people you can engage with.
As a starting point, I recommend writing at least one blog post a week, then stepping it up a notch. Far preferable would be 3-4 posts per week, and potentially even a post daily, depending on your speed and knowledge of your niche.
What’s arguably more important is that you learn to write high-quality content. If you get this wrong, then it doesn’t matter how many articles and posts you write. Your content could be ignored.
Only a high-quality blog post will increase the likelihood of someone returning to your website, and only a high-quality blog post will increase the likelihood that your site will get shared.
“At this point, you should always be thinking about providing quality over quantity”
What Does the Perfect Blog Post Look Like?
First and most important is that your post should not be derivative. This means you should not be sharing content for the sake of it. Every single post needs to have something unique to say.
Let’s consider two approaches using a highly popular niche as an example – a fitness blog.
One blog post on fitness is an exclusive interview with the elusive and extremely in-demand ‘Ido Portal Method’.
This is a completely unique training approach that has set the social media world on fire for several years now (this is real content, Google it).
The other is an article called ‘5 Exercises for Six Pack Abs.’
Which will perform better?
The way this question has been phrased means that it may be obvious. But for many, it is not. In fact, many articles and gurus will claim that the latter is superior.
On the face of it, the second title looks like a goldmine. Everyone wants six-pack abs, would you agree? This is an extremely high-volume keyword/keyphrase (meaning people often search for it), and it has a great list format.
But here’s the problem: most of us have read thousands of articles just like it! This is an issue because it means that no one will be that excited by it.
Which article would you be more likely to want to click on?
Even if it comes up at the top of the SERPs (Search Engine Results Pages), an article still needs to entice visitors to click on it because they want to read it!
Then there’s the issue of this content being so competitive. With thousands of similar articles, how will you ensure your article reaches the top of Google?
On the other hand, the ‘Ido Portal Method’ interview is unique content with a built-in following. People who love Ido Portal are almost guaranteed to like and share this post, especially if you can get it to the right places by sharing it on social media.
Anyone who hasn’t heard of him might have their interest piqued in the following way… a new approach to fitness? Really? What is a “movement first” attitude anyway… interesting; let’s check it out.
Then there are the long-tail keywords. You might not easily be able to rank for a top keyword with this post, but people will find you when they search for related long keyword terms such as:
- Movement culture
- Just move
- Ido Portal Movement
- Ido Portal
- Ido Portal interview
These searches can get you a decent number of targeted visitors (meaning they are visitors that will find your content interesting and be likely to buy from you). They can also bring you more visitors as these terms grow.
“Long tail Key working like this means you don’t have to battle for a highly used phrase such as ‘Rock Hard Abs’. You only have to be specific enough to generate a good amount of traffic that truly interested people are searching for”.
Post lots of content like this – long-form and at least 800-1500 words and then make an effort to really share it around. Promote each blog post like you would promote an entirely new product!
Do all this, and you’ll find that your content helps to gradually increase inroads to your site while at the same time building up your reputation, exposure, and influence.
